miercuri, 18 noiembrie 2015

Euforia Farm

Project : Entrepreneurial Ideas
Action : Social Business, Business Plan
Team 8: Stoica Ileana - Romania
  • Catela Anastasia - Greece
  • Wardzińska Marta - Poland
  • Basik Adam - Poland
  • Nutu Mihai - Romania
  • Dąbrowski Damian – Poland

Our business is a social business, which is in a form of a farm producing products and selling them to the market.
The social impact is hiring poor people, mostly unemployed or homeless, and pay them the minimum wage and we give them products from the farm, for themselves and their families.
The name is «Euforia Farm» which has a double meaning.
It is an Ancient Greek word that means fertile ground and the other meaning is an emotional condition in which a person experiences intense feelings of well-being, elation, happiness, excitement and joy.

Marketing Strategy
In our Marketing Strategy we analyzed the 4Ps.

1. Place
The place will be Eforie Nord, Romania.
The place has been selected for three basic reasons.
First of all, there are many poor people in the area, which reveals the great social impact that out social business would have. Moreover, there are many available fields and this could be a significant matter for the expansion of the farm. Finally, the region of Eforie Nord is cheap and we can set our business easier.

2. Products
Euforia Farm will produce entirely bio products divided into four main categories. The weather conditions are generally cold, and that’s why we’ve chosen to produce product that can grow or be made in the area.
• Vegetables: tomatoes, cucumbers, beans, onions, carrots, potatoes.
• Trees: peach trees, apple trees.
• Animals: pigs, sheep, chicken, goats (for meat).
• Other Products: goat milk, sheep milk, cheese, butter, yogurt, sheep wool.

3. Promotion
The promotion of our products and services will be made in many ways.
Firstly, we will organize study visits from schools in which we will educate children on growing vegetables and animals. We will set supermarket stands where consumers can taste our products and also advertise the company and the products using the social media, as well as announcement on the local newspaper for free.
Finally, we are going to organize an annual event, where people can taste our products as well as meet the people who work in the company. There also will be a charity box for those who want to help them regardless of their salary.

4. Price
Τhe price of the products sold in the market will be a little more expensive than the common products because it is for a social cause.
We decided to price our products 10% higher than the similar ones in the market.

Our sales plan is to sell our products in supermarkets and at the local open market.
We will use paper bags with our logo on it, in order to be recognizable.
We plan also to have some special stands at the supermarkets where people can taste out bio products and then choose them in contrast to other brands.
Finally, we will have special offers for restaurants and of course great discounts for our regular customers in the form of coupons.

Gantt Graphic
The activities start in February. The first activity is buying the seeds, the trees and the animals.
February, March and April are the months for planting the trees and the seeds for vegetables.
The months that the vegetables grown at the farm will generate an income for the farm are June to August.
The fruits will generate an income in autumn, and the other products like milk, cheese, butter and eggs will generate a small income throughout the year.
In the first year the farm will be able to sell meat and living animals starting from November that will be the moment when the business will start to grow.

Working on the flipchart presentation…

Our entire team with the project organizers! Euforia Farm!

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